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That's right, Twitter just told its third-party client application developer community that it is no longer wanted. "Developers ask us if they should build client apps that mimic or reproduce the mainstream Twitter consumer client experience. This is already happening organically-the number and market share of consumer client apps that are not owned or operated by Twitter has been shrinking," wrote Sarver. "We need to move to a less fragmented world, where every user can experience Twitter in a consistent way.

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The message is that major third-party developers who make well-established client software and already have audiences will be able to continue supporting their users, but new developers should refrain from building their own client applications. He also claims that the diversity of the application ecosystem and the differences in presentation between individual client applications is "confusing" for end users. He contends that over 90 percent of Twitter's audience is now using a client built by the company rather than a third-party offering such as TweetDeck or Seesmic. The message was posted by Ryan Sarver, of Twitter's platform team. The situation highlights the importance of decentralization in building sustainable infrastructure for communication. More significantly, it demonstrates the vulnerability of building a business on top of a Web platform that is controlled by a single vendor. The announcement is a major blow to the third-party application developers who played a key role in popularizing Twitter's service. In a move to increase the "consistency" of the user experience, Twitter wants more control over how its service is presented to users in all contexts.

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In a statement issued today by Twitter on its official developer mailing list, the company informed third-party developers that they should no longer attempt to build conventional Twitter client applications.










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